Having a website is not enough to bring customers to your online store. You need to have online visibility when customers are searching for the products or services that your business offers.
Most customers start their shopping for services online with a search engine (such as Google). When your customers are looking for a service — they search online. Does your business come up in the search results?
Effective search engine optimization helps businesses:
Unlike other forms of online marketing & advertising such as Google Ads & Social Media advertising that cease to produce results when spending on these tactics cease, SEO efforts build a strong online marketing platform and create long term online marketing value.
Just optimizing keywords and putting them on a website is not enough to achieve good rankings in search engines. More than 200 different signals are taken into account by search engines to determine which website is best for users.
Website Analysis — The initial analysis of your existing site — where opportunities for improvement exist. This can include a review of the website’s structure, content quality, the site’s technical performance, and the overall user experience.
Keyword Research & Strategy — Understand what your customers are searching for in order to develop an effective SEO strategy. We research the relevant search terms and create a strategy for targeting them.
On-Page Optimization — The content on your website needs to clearly state what services you offer. Our specialists help optimize important website elements, including:
Technical SEO — A technically sound website has the potential to deliver a better experience for users and search engines alike. Technical SEO may include improvements related to:
For many businesses their main market will be customers locally and so it is very important that they get found by people searching for products/services like theirs in their local area.
Local SEO helps businesses like yours get found by customers looking for the services you offer in their area. Our local SEO approach can include:
Quality content is a big part of building a business’s online authority. Our successful SEO strategies typically start with creating quality content to establish a business’s online authority and then convert browsers into leads and sales.
Content can help businesses:
Optimizing websites for search engines is a continuous process not a one off project. Search engines continue to develop, your competitors will continue to update their own web sites and search behavior of potential customers changes over time.
Discovery — Every SEO project starts with a discovery phase to determine exactly what you do for a living, who your customers are, and what you’re trying to achieve.
Strategy Development — We develop a SEO strategy that supports your goals after we have found content opportunities for your website and your audience. We don’t apply the same formula to every customer.
Implementation — Once we have outlined our SEO strategy, we begin the process of putting it into action. All improvements are aimed at increasing the quality of your website and creating a better user experience for your visitors.
Ongoing Optimization — Search engine optimization is monitored and SEO improved over time. As a business grows more opportunities are found to increase online presence.
Each business has its own goals, customers and competition. That is why we believe that SEO should be done for a business, as opposed to just optimizing a website using generic techniques.
At Zolani Studios, our SEO specialists have the technical knowledge to put into practice the latest and most effective search engine optimization techniques, combined with the practical marketing experience and understanding of how to develop effective SEO strategies to reach your business goals.
SEO is particularly valuable for businesses that:
Search engine optimization is one of the most effective long-term investments a business can make in their online presence. A well-optimized website enables customers to find your business, read about your services, and even interact with your brand.
New Website? No problem! Zolani Studios develops SEO strategies for businesses with new websites as well as businesses who want to improve the performance of their existing website.
We’d love to talk with you and explore ways that a strategic SEO campaign can help you reach your business goals and get in front of more qualified customers.
Fill out the form below and we’ll get back to you as soon as possible.